It was tough to pick only one attribute from the list of important. I chose hole count because I like to pepper my turf and fish smorgasbord style.A big factor is operator stamina which tapers off exponentially with every successive hole.
Why did my son-in-law buy himself that new 90lb Jiffy? Because he didn't ask me!
On to the subject of electrics: I believe I will be relying on battery power more and more in the coming years. With the quick drilling blades on the Laser Mag screw, less torque is required, translating to smaller,lighter motor and battery. And with battery technology advancing with consumer demand, it is likely that a powerhead that can turn a seven inch blade a hundred holes per charge thru 18inches of ice is already feasable. OK, probably not adequate for late ice crappie fishing, but I already have a gas auger for that.
Someone show me an auger that uses the laser mag blades, plastic flights, a telescoping aluminum shaft, an electric motor with a rechargeable (via cigarette lighter socket ) battery for under $300.00, and I'll show you a market for it. And it will meet all the attributes we're voting for.
DO IT! -SubDude

A friend of mine and myself actually made our own electric auger (all aluminum...no handles to crack or break) and would like to break into the business with our spare time.  We actually have come up with what id like to think is very good for our first step.  Its displayed in the video link with which is now unlocked.....sorry.  We actually designed the circuitry and are using a very efficient motor.  The speed is very good surprisingly.  The weight at 40 lbs. is high but, the batteries needed even with the advancement in cell technology still is to me heavy but as a 10 inch electric auger i suppose its ok ..... for now.  We have done over 40 holes at 12" depth and slush on top.  60 ish  is about what id expect if we were to let batteries self-regen a little after each hole.....not bang out all, 1 after another.  This way the count can go higher but as to what i don't know.  Our target is 30 ish  3 foot holes with which i think were very close.  Ive been pondering the ideas with reducing the auger weight  by using a synthetic auger (tho freezes up at times and can crack if not maintained properly) or the biggest change would be the batteries.  It's very possible to get this over all weight down to below 30 lbs easily but the expense would be through the roof (lol $1,000 auger) not very marketable even with slight increase in hole counts.  Any tips guys?  We have ran out of brain power?

What would it take for someone to step in 2 holes in one ay ???

That or a young nephew, new to fishing.. filling in 9" holes with slush, for something to do... Then forgetting where he did them